Which of the Following Companies Is More Likely to Use

question 115

Multiple Choice

Which of the following companies is more likely to use undifferentiated targeting strategy?

• A)Air Canada
• B)Toyota
• C)Apple
• D)McDonalds
• E)Hydro Quebec

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Definitions:

Ethnic Differences

Variations in behaviors, customs, norms, and values among individuals from different ethnic backgrounds.

IQ

A score derived from standardized tests designed to measure human intelligence and cognitive abilities.

Social Class

A division of a society based on social and economic status.

Minority Groups

Demographic categories of populations differentiated by social status from the dominant group, including distinctions based on ethnicity, race, religion, or sexual orientation.