The Delivery Gap Differs from the Communication Gap in That

question 9

Multiple Choice

The delivery gap differs from the communication gap in that the communication gap refers to the difference between:

• A)the firm's perceptions of customers' expectations and the service standards it sets.
• B)the actual service provided to customers and the service that the firm's promotion program promises.
• C)the customers' expectations and the service standards set by the firm.
• D)the firm's service standards and the actual service it provides to customers.
• E)customers' expectations and the firm's perception of those expectations.

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Definitions:

Desired Balance

The targeted amount of funds or resources a company or individual aims to have available at a certain point in time for a specific purpose.

Excess (Deficiency)

The difference between what was budgeted or expected in financial projections and the actual amount received or spent, indicating a surplus or shortfall.

Master Budget

A comprehensive financial planning document that consolidates all of an organization's budgets for various departments or activities.

Budgeted Selling Price

The projected price at which a product is expected to be sold, factored into business planning and budgeting processes.