A Product Line Refers To

question 85

Multiple Choice

A product line refers to:

• A)the products in the shopping basket of a customer.
• B)the benefits offered with a single product.
• C)a group of associated items, such as those that consumers use together.
• D)the additional free items that a customer receives with a product.
• E)the number of features offered with a product.

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Definitions:

Crowd Sourcing

The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, typically from the online community, rather than from traditional employees or suppliers.

Brand Equity

The value and strength of a brand that determines its worth, based on the consumer’s perception, recognition, and loyalty.

Franchisers

Businesses that allow individuals or entities (franchisees) to operate a branch of their company, using the brand and business model, in exchange for fees or a share of the profits.