Which of the Following Is a Benefit of Using In-Depth

question 82

Multiple Choice

Which of the following is a benefit of using in-depth interviews as a research method?

• A)They are useful when consumers are unable to articulate their experiences.
• B)They can provide an historical context for the phenomenon of interest.
• C)They are the most cost-effective method for reaching a large sample of consumers.
• D)They yield quantitative data that can be analyzed using sophisticated statistical analysis.
• E)They are relatively inexpensive compared to other primary research methods.

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Definitions:

Precise Definition

An exact and clear explanation or description of a concept, term, or phenomenon.

Confession Evidence

Testimony or statements admitting to criminal activity, which can be used as evidence in court to support the prosecution’s case against the defendant.

Indicator

A measure or metric used to evaluate or predict the performance, health, or quality of something.

Guilt

A feeling of having done wrong or failed in an obligation, often associated with moral and legal judgment.