Brands Add Value for Both Customers and the Firm in All

question 127

Multiple Choice

Brands add value for both customers and the firm in all following ways EXCEPT:

• A)Brands establish loyalty
• B)Brands reduce marketing costs
• C)Brands are assets
• D)Brands facilitate purchasing
• E)Brands make new product launch a success

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Definitions:

Malleus

A small bone in the middle ear that is attached to the eardrum; also called the hammer.

Incus

A small bone in the middle ear, located between the malleus and the stapes; also called the anvil.

Axial Skeleton

The part of the skeleton that consists of the bones of the head and trunk of a vertebrate.

Tongue

A muscular organ in the mouth that aids in tasting, swallowing, and speech.