The Set of Assets and Liabilities Linked to a Brand

question 17

Multiple Choice

The set of assets and liabilities linked to a brand that add to or subtract from the value provided by a product or service is called:

• A)cobranding.
• B)brand equity.
• C)brand licensing.
• D)brand extension.
• E)brand dilution.

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Definitions:

Protein

Large, complex molecules made up of amino acids that play many critical roles in the body, including in structures, functions, and regulations of tissues and organs.

Profit Margins

The difference between the cost of goods sold and the sale price, expressed as a percentage of sales revenue.

Social Networking

The creation and maintenance of personal and professional relationships, especially online, through websites and applications.

Promotional Efforts

Promotional Efforts refer to activities aimed at marketing or advertising a product, service, or brand to increase awareness, interest, and ultimately sales.