Explain Loyalty Segmentation

question 43

Essay

Explain loyalty segmentation.Why is it important for companies to consider loyalty segmentation? Provide one example to support your answer.

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Definitions:

Accrued Interest

Interest that's been accrued but is still pending payment or receipt.

Deposit

A sum of money placed in an account or with a third party as security or for future payment.

Days

Units of time measuring 24 hours, often used to calculate interest, maturity dates, and other financial time periods.

Interest Earned

The amount of money gained as profit from an investment over a certain period of time.