Vinkruet Coffee House Has Differentiated Itself from Its Competitors by Allowing

question 61

Multiple Choice

Vinkruet Coffee House has differentiated itself from its competitors by allowing customers to sit in the café for as long as they want and giving them access to the café's library.Additionally, celebrities have endorsed the brand, which has helped the café create a better brand image among the target customers.This is an example of:

• A)brand positioning.
• B)brand equity.
• C)brand licensing.
• D)brand extension.
• E)brand dilution.

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Definitions:

Quantity Demanded

It refers to the total amount of a good or service that consumers are willing and able to purchase at a particular price over a given period of time.

Willing And Able

The condition of being both interested in making an economic transaction and capable of doing so.

Purchase

The act of buying goods or services.

Demand Curve

A graph showing the relationship between the quantity of a good demanded and its price, typically sloping downwards from left to right.