Which of the Following Occurs When a Brand Extension Adversely

question 76

Multiple Choice

Which of the following occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold?

• A)Brand positioning
• B)Brand equity
• C)Brand licensing
• D)Brand extension
• E)Brand dilution

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Definitions:

Authoritative

Possessing or exhibiting authority; commanding respect based on competence or expertise.

Temperament

Inherent aspects of an individual's personality, such as mood, disposition, and adaptability, often regarded as innate rather than learned.

Critical Period

A specific time window in developmental psychology during which an organism is particularly susceptible to certain stimuli, which has lasting effects on future development.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed, a concept developed in infancy.