Vinkruet Coffee House Has Differentiated Itself from Its Competitors by Allowing

question 61

Multiple Choice

Vinkruet Coffee House has differentiated itself from its competitors by allowing customers to sit in the café for as long as they want and giving them access to the café's library.Additionally, celebrities have endorsed the brand, which has helped the café create a better brand image among the target customers.This is an example of:

• A)brand positioning.
• B)brand equity.
• C)brand licensing.
• D)brand extension.
• E)brand dilution.

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Definitions:

Produced Units

Produced units refer to the quantity of goods manufactured or completed in a given period, indicating the production output level.

Data Period

A specified duration of time for which data is gathered and analyzed.

Direct Materials Cost Variance

The difference between the budgeted cost of materials and the actual cost incurred for materials used in production.

Standard Materials Cost

The budgeted or estimated cost of raw materials required for production, used for cost control and variance analysis.