Which of the Following Holds True for the Term "Brand

question 121

Multiple Choice

Which of the following holds true for the term "brand awareness"?

• A)It refers to the mental links that consumers make between a brand and its key product attributes.
• B)It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers.
• C)It refers to the relationship between a product or service's benefits and its cost.
• D)It involves a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category.
• E)It suggests that the more aware or familiar customers are with a brand, the easier their decision-making process will be.

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Definitions:

Stereotype Threat

The risk of confirming negative stereotypes about one's social group, which can impair performance in affected individuals.

Social Identity Theory

A theory proposing that individuals derive part of their self-concept and esteem from their membership in social groups, influencing intergroup behavior.

Categorization

The process of identifying, naming, and sorting objects or ideas into groups or categories based on shared characteristics or attributes.

Identification

The process by which individuals perceive themselves as belonging to a particular group, enhancing their sense of identity.