Which of the Following Statements Best Describes Focus Group Interviews

question 8

Multiple Choice

Which of the following statements best describes focus group interviews?

• A)They are usually used less frequently than personal observations.
• B)They are a type of quantitative research method used in capturing consumer attitudes and preferences.
• C)They are generally more cost effective than any other type of conclusive research methods.
• D)They systematically manipulate one or more variables to determine which variable(s)have a causal effect on another variable.
• E)They usually require researchers to record the interactions of the interviews on a videotape or audiotape for later analysis.

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Definitions:

Balanced Perspective

The ability to see all sides of a situation or argument without bias, ensuring a fair and rational assessment.

Axiological Arrest

Reduced level of morality that occurs if one fails to know, cherish, declare, act, and act habitually according to one’s values. Axiology is the branch of philosophy concerned with the study of values.

Adaptive Capacity

The ability of individuals or systems to adjust and cope with changes or challenges in their environment.

Cognitive Dissonance

Psychological discomfort experienced when attitudes and behavior are inconsistent.