Brad Loves Playing Video Games

question 58

Multiple Choice

Brad loves playing video games.He was always a Sony customer, having used PlayStation 2 for a long time, and he bought a PlayStation 3 the day it was launched.He has loved Sony's video game products so much that he now buys only Sony products.This indicates:

• A)brand association.
• B)brand awareness.
• C)brand loyalty.
• D)brand personality.
• E)perceived value.

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