A Product Sold Without a Brand Name, Typically in a Commodities

question 35

Multiple Choice

A product sold without a brand name, typically in a commodities market, is called a:

• A)national brand.
• B)generic brand.
• C)store brand.
• D)home brand.
• E)public brand.

Understand the key elements of interactive marketing and its importance in customer communication.

Evaluate the role of digital technologies in facilitating time and place utility for customers.

Interpret how digital environments enable the customization and personalization of products and services.

Recognize the importance of customer-design interfaces in product customization online.

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Definitions:

Sales Taxes

Taxes imposed by governments on the sale of goods and services, usually calculated as a percentage of the sale price.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Current Liability

A company's financial obligations that are due within one year or within the normal operating cycle, including accounts payable and short-term loans.

Current Liability

An obligation that is due to be paid within one year or within the normal operating cycle of the business, whichever is longer.