BG-Mobile Corporation Wants to Introduce a New Product Model

question 41

Multiple Choice

BG-Mobile Corporation wants to introduce a new product model. The head of the research team at the firm brings together all her team members. She informs them about the new product's specific features and attributes as well as the firm's performance expectations for the new model, and then she asks the team members for their input. After the discussion, the final accepted idea is given to its team of engineers who develop a prototype of the product and distributes the prototype models to the managers at corporate headquarters of BG-Mobile. The managers use the prototype to determine if the product performs well and satisfies the need for which it was developed. After a detailed analysis, the company will decide whether to introduce the product in the market as it is or to modify it further before the release.
-What is the source for idea generation employed by the research team at BG-Mobile Corporation called?

• A)Licensing
• B)Brainstorming
• C)Reverse engineering
• D)Customer research
• E)Observation of lead users

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Definitions:

Informative Presentation

A speech or presentation aimed at educating the audience about a specific topic.

Prewriting

The initial stage of the writing process, involving brainstorming, planning, and organizing ideas before drafting.

Ethos, Pathos, Logos

The three modes of persuasion in rhetoric, referring to the appeal to ethics, emotion, and logic, respectively.

Attention, Need

The psychological concept that explains individuals' requirements for notice and recognition from others.