Examlex
Draw Samsung product mix and discuss product mix breadth and product line depth.
Segmentation Variables
Criteria used to divide a market into clearly identifiable segments based on needs, behaviors, or demographics.
Purple Cows
A metaphor for products or services that are extraordinarily unique and stand out in a market, coined by marketing expert Seth Godin.
Competitive Advantage
A condition that allows a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion for customers.
Buying Behavior
The decision-making process and actions of individuals or organizations regarding the purchase of goods or services.
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