The First Step in the Development of New Products Is

question 26

Multiple Choice

The first step in the development of new products is to:

• A)develop visual images of what a product would look like.
• B)develop brief written descriptions about the working principle of a product.
• C)present an idea to potential buyers to obtain their reactions.
• D)develop new ideas by either internal research or market survey.
• E)conduct in-depth interviews to test the concept of a new product.

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Definitions:

Bottom-Up Change

A change strategy where employees at all levels are involved in the process, often leading to more effective and sustainable organizational transformation.

Force-Coercion Strategy

A change management approach involving the use of power, threats, or sanctions to induce change within an organization.

Formal Authority

Power or right, based on one's position in an organization, to make decisions, command resources, or direct the work of others.

Refreezing

The phase of Lewin’s planned change process at which change is stabilized.