Why Is the Perishability of Services a Challenge for Marketers

question 41

Essay

Why is the perishability of services a challenge for marketers? Provide one example to support your answer.

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Definitions:

Position Papers

Documents detailing an organization's or individual's stance on a specific issue, often used in academic, political, or legal contexts.

Effective Research

The process of systematically investigating a subject to discover or revise facts, theories, applications, etc., using rigorous methods to yield reliable results.

Locating Data

Locating data involves finding and gathering specific information needed for analysis or decision-making from various sources.

Applying Findings

The process of using the results or conclusions from research or analysis to make decisions or take action.