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A cosmetics company, which mainly produces soaps, shampoos, and other skin care solutions for adults, wants to introduce a line of baby products in the market.Since it has no prior experience with baby products, it decides to buy the rights to use a necessary technology from a small research firm.The source of idea generation used by the cosmetics company is:
Game Show
A television or radio program in which participants play games or answer questions to win prizes.
Alternatives
Different options or choices available in any given situation.
Approach-Avoidance
Refers to the conflict that occurs when a single goal or event has both attractive and unattractive aspects, leading to ambivalence in decision making.
Repairs
The process of fixing or restoring something that is broken or damaged, returning it to a functional or usable state.
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