Willfred Inc

question 99

Multiple Choice

Willfred Inc.is struggling to improve its sales.The sales of Branson Inc., a major competitor, are soaring because of the company's well-designed and innovative products.Willfred decides to study Branson's product designs in an attempt to understand how it is doing so well.Finally, Willfred creates an improved product that does not infringe on Branson's patents.This type of idea generation is known as:

• A)brainstorming.
• B)prototyping.
• C)reverse engineering.
• D)customer research.
• E)concept testing.

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Definitions:

Trust

Trust refers to the belief in the reliability, truth, ability, or strength of someone or something, forming the basis for cooperative human relationships.

Emotion

A complex psychological state that involves an experiential, physiological, and behavioral response to a personally significant matter.

Envy

A feeling of discontent or covetousness with regard to another's advantages, success, or possessions.

Competition

A mode of interaction in which power is unequally distributed, but the degree of inequality is less than in systems of domination. Envy is an important emotion in competitive interactions. Competition in the theory of human ecology refers to the struggle by different groups for optimal locations in which to reside and set up their businesses.