Lead Users Customize a Firm's Products; Studying Lead Users Helps

question 130

True/False

Lead users customize a firm's products; studying lead users helps the firm understand general market trends.

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Definitions:

Diminish

To reduce or make less in size, importance, or intensity over time or through certain circumstances.

Increase

An upward trend or growth in quantity, size, intensity, or value of something.

Person-Oriented Aggression

Behavior directed towards harming or intending to harm another person through physical, verbal, or psychological means.

Cognitive Factors

Elements that influence the processes of thinking, learning, memory, and perception, contributing to how we acquire, process, and use information.