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Paul is a research manager at an automobile firm, which needs to launch a new model to sustain its position in the market.Briefly explain any three idea-generation methods that Paul can use to develop a new product idea.
Encoding
The process of converting information into a form that can be stored in memory, part of how information is processed and retained.
Information-Processing Approach
A perspective in cognitive psychology that examines how humans interpret, store, and retrieve knowledge, paralleling human thought processes to computer operations.
Processing Limitations
Refers to the bounds on the ability of individuals to process information, due to various cognitive or neural constraints.
Self-Motivation
The internal drive or initiative that leads an individual to act or pursue goals without external influence or reward.
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