Kevin Is the Marketing Manager at a Mobile Company

question 121

Essay

Kevin is the marketing manager at a mobile company.While conducting an analysis of a recent sales report of one of the successful products of his company, Kevin realizes that the product is in the maturity stage and he must alter marketing strategies immediately to sustain its market share.Explain three strategies that Kevin can employ.

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Definitions:

Cost of Equity

The return a company requires to decide if an investment meets capital return requirements and can be seen as the opportunity cost of investing capital elsewhere.

Dividend Growth Model

A model used to estimate the value of a dividend-paying stock, based on the assumption that dividends will continue to grow at a constant rate.

Estimated Growth Rate

The projected rate at which a company, economy, or investment is expected to grow.

Cost of Capital

The cost of funds used for financing a business, typically expressed as a rate of return that the company must earn before generating value.