Examlex
Which of the following exploratory research methods can be used to understand the differences between consumers when they shop in retail stores?
Independent Variable
In an experiment, the variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.
Dependent Variable
A variable in an experiment that is expected to change as a result of manipulations of the independent variable.
Extraneous Variable
Any variable in a scientific experiment that is not the independent or dependent variable but may affect the results of the experiment if not properly controlled.
Random Assignment
A method used in experiments where participants are allocated to different groups purely by chance, minimizing pre-existing differences between those groups.
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