Which of the Following Is the First Factor That Managers

question 111

Multiple Choice

Which of the following is the first factor that managers consider before embarking on a marketing research project?

• A)The cost of undertaking the project
• B)The usefulness of the project to a firm
• C)The time limit of the project
• D)The sample size to be used in the research
• E)The questions to be used in a questionnaire

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Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry and the development of innovations.

Spam

Unsolicited e-mail.

Unsolicited E-mail

Unrequested and often unwanted email, typically in the form of spam or junk mail, which can be a security risk or a nuisance.

Channel Conflict

The alienation of existing distributors when a company decides to sell to customers directly online.