Briggs, a Fast-Food Chain, Conducted a Survey at One of Its

question 69

Multiple Choice

Briggs, a fast-food chain, conducted a survey at one of its outlets regarding the taste, price, and quality of its products.Briggs found that its customers were pleased with the taste and quality but felt that prices were a little high.When the same survey was conducted across its other outlets, it received different responses from customers.This shows that the survey conducted by Briggs may lack:

• A)validity.
• B)plausibility.
• C)reliability.
• D)flexibility.
• E)rigidity.

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Definitions:

Raw Materials

Basic materials and substances used in the initial stages of production and manufacturing processes.