A Store Manager at George, a Retail Chain, Wants to Monitor

question 110

Multiple Choice

A store manager at George, a retail chain, wants to monitor the response of customers to new products launched in George's recently renovated retail store on Yonge Street.He appoints a few staff members to monitor the customers while they are in the store.The research method being used by the manager is:

• A)in-depth interviews.
• B)survey research.
• C)observation.
• D)projective technique.
• E)panel research.