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A table listing the descriptions of VALS™ categories
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-John is well educated and smart, and he has been promoted twice this year.He believes that success is defined by the amount of money you make and is proud to own a luxury car, live in a sprawling home on a six-acre estate, and wear expensive suits.John prefers to remain single as his career comes first.Within the VALS™ framework, John would best be classified as a(n) :
Grey Owl
An influential environmentalist and writer who, despite being born in England, adopted a First Nations identity and advocated for conservation in Canada.
Conservationist
An individual who advocates for the protection and preservation of the environment and wildlife.
Wise-Use Movement
A movement advocating for the right to own and use land, resources, and property freely without excessive government restrictions.
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