Jetson Motors, a Car Company That Manufactures Hatchback Cars, Wants

question 80

Multiple Choice

Jetson Motors, a car company that manufactures hatchback cars, wants to enter a developing market in which it has no previous experience selling cars. Its cars are hugely popular in its parent country and are known for their fuel economy and low maintenance. Jetson Motors employs a market research firm to conduct a survey to identify the requirements of a customer and also various other factors that influence the sales of hatchback cars. After the research firm submits the results, Jetson Motors introduces its cars to the new market. However, at the end of the year, the sales reports indicate that the sales of the new car did not match the sales of its main competitor, indicating that the result of the market research was misleading.
-Which of the following conclusions, if provided by the market research, would be a positive sign, meaning the company should invest in the new market?

• A)Customer surveys indicate that current cars in the target market are all sedans and have a high cost of ownership.
• B)Customers are looking for more powerful cars.
• C)Most drivers are predominantly in the age 25 to age 35 category, which is made up of people who prefer fast cars.
• D)Public transportation is very well connected, frequent, and dependable.
• E)Government is looking at imposing higher taxes on personal transport.

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Definitions:

Deep Processing

A method of learning in which information is analyzed in a meaningful way, promoting better retention and understanding.

Chunking

Chunking refers to the process of organizing or grouping separate pieces of information into a single larger unit to improve memory recall.

Encoding Processes

Cognitive operations involved in transforming sensory information into a form that can be stored and recalled from memory.

Shallowly

Shallowly describes actions or processes that lack depth, insight, or thoroughness, often leading to superficial outcomes or understandings.