A Credit Card Company Issues a Special Card Only to Those

question 30

Multiple Choice

A credit card company issues a special card only to those customers who spend more than $100,000 a year on its other cards.In this case, the segmentation approach used by the company is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)occasion segmentation.
• D)demographic segmentation.
• E)behavioural segmentation.

---

Definitions:

Complex Ideas

Thoughts or concepts that are composed of multiple elements, requiring significant thought or abstraction to understand.

Brand Extensions

The practice of extending an existing brand name to new product categories or markets to leverage existing brand equity.

CPM

Cost per thousand impressions, a common metric used in advertising to denote the cost of 1,000 advertisement impressions on one webpage.

CPM

Cost Per Thousand Impressions, a marketing metric used to denote the expense of advertising per 1000 views or displays of an advertisement.