The Concept of Being Identifiable as a Prerequisite for Market

question 29

Multiple Choice

The concept of being identifiable as a prerequisite for market segmentation refers to the fact that:

• A)the customers in a particular segment should react similarly and positively to a firm's offering.
• B)market segments should be accessible to firms through persuasive communications and product distribution.
• C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
• D)the buying power of consumers should be high enough to generate substantial profits.
• E)market segments should overlap to a great extent to facilitate marketing mix activities.

---

Definitions:

Metencephalon

Second most posterior division of the embryonic brain; becomes the pons and cerebellum in the adult.

Cerebellum

A major structure of the hindbrain that controls fine motor skills, balance, and coordination.

Myelencephalon

The myelencephalon is a part of the brainstem, primarily responsible for controlling vital functions such as breathing, heart rate, and digestion.

Superior Colliculi

Paired structures located in the midbrain involved in visual processing, eye movements, and integrating sensory input with motor output.