A Sports Goods Manufacturing Company Has Started Creating Marketing Campaigns

question 16

Multiple Choice

A sports goods manufacturing company has started creating marketing campaigns to specifically target the female market.In this case, the segmentation approach used by the company is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Creditors

Individuals or entities to whom money is owed by a debtor or the company.

Interested

Refers to having a stake or concern in an outcome or matter due to potential personal gain, loss, or impact.

Disinherited

The act of deliberately removing or excluding a lawful beneficiary from receiving any part of an estate or inheritance in a will.

Codicil

A document that amends or adds to an existing will, allowing for changes without the need to draft a new will entirely.