Which of the Following Is True of Micromarketing

question 107

Multiple Choice

Which of the following is true of micromarketing?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to a marketing strategy a firm can use if a product or service is perceived to provide the same benefits to everyone.

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Definitions:

Yield Curve

The relationship between interest rates and the term of debt, generally expressed graphically. A normal yield curve is upsloping, reflecting rates that increase with increasing term. An inverted curve is downsloping.

Liquidity Premiums

Additional yield that investors require for holding securities with lower liquidity.

Maturity Risk Premium

The additional interest rate or yield that investors demand to hold longer-maturity debt over shorter-term instruments.

Lenders

Individuals or institutions that provide funds to borrowers under the agreement that the funds will be repaid with interest.