Behavioural Segmentation Based on When a Product or Service Is

question 117

Multiple Choice

Behavioural segmentation based on when a product or service is purchased or consumed is called:

• A)differentiated segmentation.
• B)occasion segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Variable Manufacturing Overhead

Indirect production costs that fluctuate with the level of production output, such as utilities for the manufacturing plant.

Direct Labor-Hours

The total number of hours worked by employees directly involved in manufacturing goods or providing services.

Direct Materials Purchases Variance

A measure used in managerial accounting to compare the actual cost of direct materials to the expected cost.

Direct Labor-Hours

The cumulative hours put in by workers directly engaged in manufacturing products or delivering services.