Which of the Following Is True of Brand Repositioning

question 59

Multiple Choice

Which of the following is true of brand repositioning?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets.
• E)It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

---

Definitions:

Barriers To Entry

Obstacles that make it difficult for new firms to enter a market, which may include high start-up costs, regulatory hurdles, or strong competition.

Monopolistic Competition

Market in which firms can enter freely, each producing its own brand or version of a differentiated product.

Monopoly

A market structure characterized by a single seller controlling the entire supply of a unique product or service, without close substitutes.

Differentiated Products

Goods or services that are distinguished from similar products by characteristics like quality, features, or brand identity, leading to non-price competition.