Benefit Segmentation Refers to the Segmentation of Consumers Based On

question 64

Multiple Choice

Benefit segmentation refers to the segmentation of consumers based on:

• A)the worth they get from products or services.
• B)where they live.
• C)how they describe themselves.
• D)their lifestyle preferences.
• E)easily measured, objective characteristics such as age, gender, income, and education.

---

Definitions:

Adaptation

Adaptation is the process by which organisms adjust to changes in their environment to improve survival and reproduction.

Gag Reflex

An involuntary reflex contraction of the back of the throat, evoked by touching the roof of the mouth, back of the tongue, area around the tonsils, or the back of the throat.

Difficulty Swallowing

A condition, medically known as dysphagia, characterized by discomfort or challenges in swallowing food or liquids.

Accessory Nerve

A cranial nerve that innervates the sternocleidomastoid and trapezius muscles, facilitating shoulder, neck, and head movement.