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Sam Has a Roofing Company

question 8

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Sam has a roofing company.He is planning to target a new segment; cottages in Northern Quebec.The segment size in that region is 80,000 houses.He believes he could reach 1% adoption in the first year.The average selling price for shingles installation in that area is $6,000 with a profit margin of 25%.His fixed cost to target the new segment would be around $100,000.What would be the segment profit?


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