Belco, a Fast-Food Chain, Targets Young Males as They Account

question 5

Multiple Choice

Belco, a fast-food chain, targets young males as they account for almost 75 percent of all customers.They are called Jumbo customers.Belco has segmented its customers on the basis of usage rate, with the Jumbo customers being the heavy users.To segment its customers, Belco is using:

• A)geographic segmentation.
• B)behavioural segmentation.
• C)psychological segmentation.
• D)geodemographic segmentation.
• E)partial segmentation.

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Definitions:

World Price

The international market price of a good or service, influenced by global supply and demand.

Import

Bringing in merchandise or services from overseas with the intent to sell them within a country.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision, representing the benefits one misses out on by choosing one option over another.

Trade

The exchange of goods, services, or both between individuals, businesses, or countries.