Which of the Following Best Describes Loyalty Segmentation

question 11

Multiple Choice

Which of the following best describes loyalty segmentation?

• A)It refers to the segmentation of consumers based on the worth they get from products or services.
• B)It refers to the segmentation of consumers on the basis of where they live.
• C)It refers to the segmentation of consumers on the basis of how consumers describe themselves.
• D)It refers to the strategy of investing in retention and initiatives to retain a firm's most profitable customers.
• E)It refers to the segmentation of consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.