The Concept of Being Responsive as a Prerequisite for Market

question 97

Multiple Choice

The concept of being responsive as a prerequisite for market segmentation refers to the fact that:

• A)the customers in a market segment should react similarly and positively to a firm's offering.
• B)market segments should be accessible to firms through persuasive communications and product distribution.
• C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
• D)the buying power of customers should be high enough to generate substantial profits.
• E)market segments should overlap to a great extent to facilitate marketing mix activities.

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Definitions:

E-commerce Site

An online platform that facilitates the buying and selling of goods and services through electronic systems like the internet.

Online Marketplace

A digital platform where vendors can sell their goods or services directly to consumers over the internet.

Third Parties

External entities or individuals that are not directly involved in a transaction or contract between two principal parties but may play a role in the arrangement, such as suppliers, intermediaries, or partners.

Total Landed Cost

The total cost of a product that includes the costs of purchasing, freight, insurance, and other costs up to the port of destination.