Revolve Inc

question 98

Multiple Choice

Revolve Inc., a car manufacturing company, launched a new car in the market. It promoted the car as a high-price, high-quality, and high-performance vehicle. The car was aimed at high-income customers. The tagline read, "Suite on Wheels" emphasizing the luxury and comfort provided by the car while travelling. Despite all the promotions, the car did not attract the kind of customers the company had hoped to attract. Therefore, to revive interest in the car, Revolve started offering the vehicle at a lower price, aiming it at the middle-income segment. Revolve came up with a new tagline: "A jet at a cab's price."
-Revolve first promoted the new model as a luxury car for the premium segment.This is called:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micromarketing.

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Definitions:

Consumer

An individual or group who purchases goods and services for personal use.

Budget

A financial plan for a defined period, often one year, that allocates future personal income towards expenses, savings, and debt repayment.

Paperback Novels

Books printed on lower quality paper, bound in a soft cover, and typically less expensive than hardcover editions.

Good X

A placeholder term used to represent any market commodity or product for the sake of economic analysis or discussion.