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Cramwool Inc

question 83

Essay

Cramwool Inc., an apparel company, targets several market segments with a different offering for each.Explain the segmentation strategy Cramwool is using.


Definitions:

Eight Components

Refers to the essential aspects that constitute or characterize a complex concept, system, or theory, potentially varying based on context.

Gardner

refers to Howard Gardner's theory of multiple intelligences, which proposes that people have different kinds of intelligences, such as linguistic, mathematical, musical, and spatial.

Spearman

Refers to Charles Spearman, a British psychologist who theorized that intelligence is mainly determined by a single, general ability (“g factor”).

Sternberg

Refers to Robert Sternberg, an American psychologist known for his theory on intelligence and creativity, which includes components such as analytical, creative, and practical intelligence.

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