An Automobile Ad Is Created in Such a Way That

question 82

Multiple Choice

An automobile ad is created in such a way that it appeals to people who value individuality.The company aims at grouping customers based on their personality characteristics.This is an example of:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)occasion segmentation.
• E)psychographic segmentation.

---

Definitions:

Reading

The process of decoding symbols, such as letters and words, to derive meaning, a fundamental skill for acquiring knowledge and information.

Mental Set

A frame of mind involving an established way of thinking about a problem or situation, which can both aid and hinder problem-solving.

Conventional Use

The traditional or widespread accepted use or application of an object, concept, or procedure within a culture or community.

Plumber

A professional specializing in installing and maintaining systems used for potable (drinking) water, sewage, and drainage.