Explain Brand Repositioning

question 55

Essay

Explain brand repositioning.

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Definitions:

Prospecting

The process of identifying potential customers or clients for your business's products or services.

Telemarketing

Personal selling conducted entirely by telephone, which provides a company’s marketers with a high return on their expenditures, an immediate response, and an opportunity for personalized two-way conversation.

Missionary Selling

A sales technique where the seller focuses on the benefits of the product rather than making an immediate sale, often educating the customer on the product’s value.

Potential Customers

Individuals or organizations that are likely to be interested in a company's products or services but have not yet made a purchase.