An Upscale Restaurant That Previously Flourished on Expense Account Dinners

question 90

Multiple Choice

An upscale restaurant that previously flourished on expense account dinners and corporate events has also started stressing value as a sales tool.This is an example of:

• A)brand repositioning.
• B)undifferentiated positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro customization.