A Toothpaste Manufacturer Segments Its Target Population Based on the Four

question 77

Multiple Choice

A toothpaste manufacturer segments its target population based on the four characteristics of toothpaste that it believes a customer requires: economic worth, medicinal value, cosmetic value, and taste.In this case, the segmentation approach used by the manufacturer is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)occasion segmentation.

---

Definitions:

Social Pressure

The influence exerted by society or social groups on individuals to conform to certain behaviors or attitudes.

Collectivism

A cultural value that emphasizes the importance of the group over individual achievements.

Demonstrated Conformity

A behavior change designed to match the actions of others, typically influenced by the perceived need for acceptance.

Group Unanimity

A situation where members of a group completely agree on a decision or opinion, often influencing the behavior and thoughts of its individuals.