The Grouping of Consumers on the Basis of a Combination

question 128

Multiple Choice

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics is called:

• A)psychographic segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Treaty of Versailles

The treaty that ended World War I in 1919, imposing heavy reparations and territorial losses on Germany, contributing to the rise of resentment and World War II.

Great War

Refers to World War I (1914-1918), a global conflict originating in Europe, involving many of the world's major powers.

Women's Legal Position

The legal rights and statuses assigned to women, which can vary tremendously across different societies and have historically been the subject of significant change and advocacy.

League of Nations

An international organization founded after World War I to promote peace and cooperation among countries, which was later replaced by the United Nations.