Explain Psychographic Segmentation

question 13

Essay

Explain psychographic segmentation.

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Definitions:

Standard Cost

A predetermined cost of manufacturing, selling, and administrative activities, used as a benchmark to measure performance.

Variable Manufacturing Overhead

Costs in manufacturing that vary with the level of production output, such as materials and labor directly involved in production.

Direct Labor-hours

The total hours worked by employees directly involved in the manufacturing process or producing a service, often used as a basis for allocating overhead costs.

Direct Materials

Raw materials that can be directly associated with the production of specific goods or services.