The Concept of Being Reachable as a Prerequisite for Market

question 52

Multiple Choice

The concept of being reachable as a prerequisite for market segmentation refers to the fact that:

• A)the customers in a market segment should react similarly and positively to a firm's offering.
• B)market segments should be accessible to firms through persuasive communications and product distribution.
• C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
• D)the buying power of customers should be high enough to generate substantial profits.
• E)market segments should overlap to a great extent to facilitate marketing mix activities.

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Definitions:

Involuntary Behavior

Actions or reactions that occur without conscious choice or control, often as automatic responses to stimuli.

Innate

Traits, abilities, or behaviors that are present from birth and not significantly influenced by the environment.

Babbling

the production of repetitive, consonant-vowel sounds by infants, typically starting around 6 months of age, as a precursor to language development.

Language

A system of communication used by a particular community or country, composed of written, spoken, or gestural symbols that convey meaning.