As a Positioning Strategy, Value Refers to The

question 106

Multiple Choice

As a positioning strategy, value refers to the:

• A)attributes that are most important to the target market.
• B)relationship of price to quality.
• C)psychological meaning of a brand to consumers.
• D)positioning of a product against a specific competitor.
• E)position of a brand in consumers' mind.

---

Definitions:

Prestigious Career

A career that is highly respected and admired, often because it requires a high level of education, skill, or experience.

Supporting Evidence

Information or facts that are offered to confirm or establish the truth or validity of a belief, hypothesis, or proposition.

Risky Decisions

The process of making choices that involve uncertainty about the outcomes, where some possible outcomes have negative consequences.

Seeking Gains

The process of aiming to increase one's assets, knowledge, or status.